That's not a problem with the new characters, it's a problem with film as a legacy medium.
It absolutely is. But, while we can rail at the sky about it, we KNOW that these billion dollar studios are not going to say 'less is good enough.' They WANT to hit those big numbers and if it seems like bringing back Steve Rogers is going to do that, they will do that instead of introducing a new character. If fans -reject- this idea (and if it was causing massive outcry at the mere suggestion) Disney would absolutely want to go a different direction.
But it didn't cause mass outcry. There were like.. online campaigns to convince Chris Evans to come back. This is what 'the people' wanted and that seems to be borne out by the overwhelmingly positive reception to the Dadcap Teaser.
There is always a failure rate.
And Disney is going to sidestep that as best they can by going back to the well on what they knew worked and what is getting the best reactions rather than trying something different. That's just where they are right now. And fan reaction 100% makes it worse and reinforces to them that they should be doing this. If Doomsday comes out and does the best numbers since Endgame, we know what that's going to tell Disney.
But if you want a whole new set of heroes to take over, you gotta actually put some enough out there to find the hits. Disney isn't doing that anymore.
Totally agree.
I definitely think there's blame to go to fans, largely the online fanbase who is the loudest. But I don't think it's impossible to make new characters marketable.
Oh no, it definitely isn't. But corporations are famously lazy. If it's obvious that doing the same old thing will make the -most- money, and then it DOES, then that's the end of the discussion. And fans have to take their share of responsibility for feeding that system.
And I don't think Shang Chi is noticeably worse than the original Thor if you go back and watch them both side by side
We have to be fair, though; are people still willing to accept that level of quality? Thor has to be taken in its proper context as the MCU still figuring itself out. They didn't even know what the PLAN was yet beyond 'we gotta get the Avengers together.' This is when they still thought the Avengers movie might close out the entire MCU project.
But we've moved on from that and done really crazy stuff since then, and there's a publicized plan in place for like the next fifty-six years of MCU content. So NOW if something comes out and it's on par with the quality of 'Thor,' - I'm not sure that's a glowing endorsement of why anyone would even want to watch it.
It's like saying you should buy a Playmates Ninja Turtles figure TODAY because it's just as good as it was in 1987. I mean... we've come a long way since then, so if that's the best comparison then I think I'd rather have something else, thank you.