GreatCeasarGhost
Musing
- Joined
- Oct 21, 2025
- Messages
- 36
No you’re illiterateYou're wildly missing the point or being intentionally obtuse.
You are claiming Mattel is going to do something based on what will happen: You are claiming these WILL sell more than Batman and Superman toys. And you are claiming that based on that fact, Mattel chose how to allocate resources to the figures. So where is the data that proves you are right? If it's just true that X will happen, there has to be data to show it. Data which Mattel would have relied on to make the decision you are claiming that they made.
For instance; did Miraculous product outsell Batman and Superman product the first year it was released? Miraculous was extremely popular a few years back and there was a similar attitude of 'why isn't there product for this?' with parents angry because they couldn't get stuff for their kids birthdays and Christmas and such. When that product finally arrived - did it outsell Batman?
Hint: No. It didn't.
Has ANY 'first time ever' toy product in the last 15 years outsold Batman and Superman product? The sales data is all out there for you to peruse. Do you want me to just answer the question for you because you don't actually know how to do data analysis?
The answer is..... huge surprise incoming; No.
There is no data to support that the launch of a 'first time ever' toyline for a brand, even a seemingly popular brand, will result in toy sales that even -match- Batman and Superman merchandise, let alone surpass it. There is no evidence that KPDH's popularity as a FILM will even translate to sales as toys (there is a MASSIVE treasure trove of data to show poor sales on product lines related to current/popular brands because those brands' popularity did not translate to SALES for any number of reasons).
In short: You are talking entirely and completely out of your ass. You don't know how any of this works. You should just stop and trust me when I say that Mattel is not spending more money on the KPDH launch than on the launch of their reacquired licensing for the most popular characters in the history of our species.
My initial comment made no mention of DC. It was about initial tooling cost recovery
You made this some DC va Demon Hunter pissing contestThey know they are guaranteed to sell millions of those toys around the world. Even if there’s a slight over budget on initial production they know it’s coming back that 10 fold in sales that it’s not a risk.
And didn’t Bratz outsell the longstanding Barbie brand in it initial run?