Mattel DC Figures

I really don't think the money people at Mattel are expecting K-Pop Demon Hunter action figures to outsell Batman and Superman, honestly.
 
Damien said:
I really don't think the money people at Mattel are expecting K-Pop Demon Hunter action figures to outsell Batman and Superman, honestly.
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Is this a joke? Before the movie yeah.

But now.

That’s like wondering if Zootopia 2 will make more than Batman and Superman after the success of the first one. The possibility is very high.
 
The face sculpts on the new figs are exactly what I've wanted the whole time from McFarlane and sometimes got - they actually capture the essence of the characters. And they are properly proportioned.

This is very encouraging news! I'm not looking to start another DC collection, but if all the heads stay at or exceed this level, I'll be tempted!
 
GreatCeasarGhost said:
Is this a joke? Before the movie yeah.

But now.

That’s like wondering if Zootopia 2 will make more than Batman and Superman after the success of the first one. The possibility is very high.
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...I really don't know what your argument is here.

Is Zootopia merch out there outselling Batman and Superman merch?

K-Pop Demon Hunters was a weird little cultural touchstone that exploded in popularity. By the time these toys come out, will that popularity hold? Will it translate to -action figure- sales? Neither of those are even close to being certainties. Lots of things become very popular at first and fizzle out fairly rapidly. And even if initial sales do exceedingly well, that doesn't mean those sales translate into recurring sales of those characters.

Batman and Superman, I should not have to explain this, are two of the most popular and iconic fictional characters in the history of the planet. For every K-Pop figure, it's likely Mattel expects to sell 30 Batmans. That's just basic scaling factors between 'a thing that was very popular' and 'one of the most popular things that there is.'

So the only joke here would be any suggestion that Mattel would put more money and effort into KPDH than into DC figures because they expect KPDH to be bigger and more important for their portfolio than Batman and Superman will be. It's a silly comparison that fundamentally misunderstands how any of this works.
 
To be honest, Mattel may expect to sell many, many Batman figures, and I don't mean individual figures, but variants and different versions. How many of these K-pop characters they expect to sell? Perphaps they think most people will buy one of each and it's done. So they make a good version of these with all the accessories they think the could add.

With Batman, they may spread out these accessories in order to sell many variants. They're already doing variants in the kids line. So don't get your hopes up that the first collector's Batman will come with everything we want.
 
spinc said:
To be honest, Mattel may expect to sell many, many Batman figures, and I don't mean individual figures, but variants and different versions. How many of these K-pop characters they expect to sell? Perphaps they think most people will buy one of each and it's done. So they make a good version of these with all the accessories they think the could add.

With Batman, they may spread out these accessories in order to sell many variants. They're already doing variants in the kids line. So don't get your hopes up that the first collector's Batman will come with everything we want.
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Absolutely.

I think they'll do their best to make every version worth buying, and that's really all you can ask for - particularly from non-import companies like a Hasbro or a Mattel.
 
Seems like it's all lining up for a SDCC feature for the collector brand. Unless they want to go their own way like Hasbro mostly does and show things off on stream instead.
 
Damien said:
...I really don't know what your argument is here.

Is Zootopia merch out there outselling Batman and Superman merch?

K-Pop Demon Hunters was a weird little cultural touchstone that exploded in popularity. By the time these toys come out, will that popularity hold? Will it translate to -action figure- sales? Neither of those are even close to being certainties. Lots of things become very popular at first and fizzle out fairly rapidly. And even if initial sales do exceedingly well, that doesn't mean those sales translate into recurring sales of those characters.

Batman and Superman, I should not have to explain this, are two of the most popular and iconic fictional characters in the history of the planet. For every K-Pop figure, it's likely Mattel expects to sell 30 Batmans. That's just basic scaling factors between 'a thing that was very popular' and 'one of the most popular things that there is.'

So the only joke here would be any suggestion that Mattel would put more money and effort into KPDH than into DC figures because they expect KPDH to be bigger and more important for their portfolio than Batman and Superman will be. It's a silly comparison that fundamentally misunderstands how any of this works.
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No. The argument is very simple. These are the first and only mass market figures for a brand. They will sell more than the 2nd time licensed holder over at least 40 year brand since at least Kenner and the Super Powers line.

There’s no one holding out on these Mattel K-pop figures cause their old ones from Playmates had more accessories or isn’t that version that they wanted with the right symbol. Or doesn’t have the Dagoba Yoba training outfit that every thread in this forum from Star Wars to Marvel Legends and DC is filled with.
 
Misfit said:
Seems like it's all lining up for a SDCC feature for the collector brand. Unless they want to go their own way like Hasbro mostly does and show things off on stream instead.
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This dovetails into one of THE things Mattel is gonna have to figure out what to do with for these new collector lines if they really want to be successful; fan interaction. The stuff Scott got up to, and the vitriolic reaction a lot of customers had to him at the end, has really made Mattel gunshy about putting more people in that position. And let's be honest, people on the 'corporation' side of toy collecting are not unaware of stuff that happens in other companies - like what happened to Randy over at NECA. They see it and say 'I don't want MY name out there.'
But they also have to look at how much hype comes from the ML and G.I. Joe teams just posting videos and interviews and stuff. Especially compared to even just the personality vacuum that is usually any Star Wars panel (no offense guys, I love you but public speaking and hype clearly are not your thing and that's okay).

MOTU is a very special beast, and it has largely survived a total lack of support in this way. But it also.. just survived. So maybe it's time to start trusting teams to really lead these lines again. And to be -seen- doing it.
 
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