Mattel DC Figures

It’s my hot take and I’ll stick with it for now. Something else to divert resources away from DC. In a company where underperforming executives get multi million dollar bonuses for drawing breath, my confidence is waning.

WWE runs on its own inertia. TMNT does too. It’s a smaller universe with a bigger visible footprint. At least amongst younger demographics. More upside than selling 20 different Batmen and the occasional Nightmaster. To the exact audience Mattel wants.
IDK man, I see Superman tats on trucks and gym bros who don't even know what reading is. Same for the Bat and Diana.

I've never seen anyone with Foot clan or the turtle shell on their car. I have seen Autobot and Deceptacon logos by the hundreds before I've even seen any TMNT rep outside of the odd t-shirt within a nerd third space.
 
It's 'cause Dream Girl needs to keep those ring fingers vacant for me.

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She brings the glam ...
 
Diverting resources is not a particularly relevant thought in regards to Mattel. If it were Jada, I'd get it. They're small. But this is Mattel, who are... what, the second biggest company for action figures and dolls currently? They have the size to pick up large IPs like TMNT and DC simultaneously without cannibalizing each other.

Maybe they keep the Legion rings on the middle fingers as to not cause problems when Legionnaires get married.

Shadow Lass for me btw. I think I have a thing for dark-haired blue ladies.
 
IDK man, I see Superman tats on trucks and gym bros who don't even know what reading is. Same for the Bat and Diana.

I've never seen anyone with Foot clan or the turtle shell on their car. I have seen Autobot and Deceptacon logos by the hundreds before I've even seen any TMNT rep outside of the odd t-shirt within a nerd third space.

This is true. Batman, and to a lesser extent, Superman and Wonder Woman sell. Period. They sell. I have been to over 40 San Diego Comic Cons and I have talked to a LOT of publishers, toy companies, big box retailers, comic shop owners, movie execs, distributors, animators and you name it. And everyone who's had the DC license has said the same thing. Batman sells and sells and sells. These people are in business to make money. They want what sells. When Geoff Walker was the DC brand manager at Mattel he told me the license was worth what they paid just for Batman. Everything else was just icing.

It's the same with Marvel and Hasbro. We're going to get a lot of Spider-Man, Iron and Wolverine. Because that's what retail keeps asking for. Because they sell. We've learned to live with it because it's kept the line going. If Hydro Iron Man helps get me a Golden Age Human Torch, I'm not gonna complain.
 
There's a lot of complicated feelings on Mattel getting the ball back. I understand. But it's way too early for doomsaying.

And even if we allow that WWE and TMNT have their own inertia, every investor worth a damn (Yes, it's Mattel, I know) knows to diversify. As Niko says, they have the pipeline for this.

It's going to be the GLOBAL ECONOMY that wields the Damocles blade on all of this, really.
 
There is literally zero realities in the infinite multiverse theory where the DC license -- that license which contains Batman, Superman, Wonder Woman, and Shining Knight -- four of the most popular and beloved fictional characters in the history of the planet, is the red-headed stepchild for any company.
 
This is true. Batman, and to a lesser extent, Superman and Wonder Woman sell. Period. They sell. I have been to over 40 San Diego Comic Cons and I have talked to a LOT of publishers, toy companies, big box retailers, comic shop owners, movie execs, distributors, animators and you name it. And everyone who's had the DC license has said the same thing. Batman sells and sells and sells. These people are in business to make money. They want what sells. When Geoff Walker was the DC brand manager at Mattel he told me the license was worth what they paid just for Batman. Everything else was just icing.
Intellectually speaking, I understand and support the nature of capitalism, if not the modern practice of it. Including all the vagaries of cronyism, nepotism, government involvement, and so forth.

But this is a me problem. Not the tens or hundreds of thousands of people worldwide with money in hand who collect action figures. I’m simply not interested in DC’s Trinity anymore. And will likely practice my capitalism in other venues. After Todd is done anyway. But I never say never. Impress me Mattel.
 
Intellectually speaking, I understand and support the nature of capitalism, if not the modern practice of it. Including all the vagaries of cronyism, nepotism, government involvement, and so forth.

But this is a me problem. Not the tens or hundreds of thousands of people worldwide with money in hand who collect action figures. I’m simply not interested in DC’s Trinity anymore. And will likely practice my capitalism in other venues. After Todd is done anyway. But I never say never. Impress me Mattel.
Yeah, but you have to admit that there's a difference between 'Mattel is going to treat this like the red-headed stepchild of their brands' and 'they're going to treat this like anyone else would treat it and make all the big characters everyone wants to see and that's not what I personally want.'

The equivalent of me saying that Hasbro has massively disrespected the Marvel brand because they didn't make Kylun. Even though that is, actually, a true statement and a bad example.
 
Yeah, but you have to admit that there's a difference between 'Mattel is going to treat this like the red-headed stepchild of their brands' and 'they're going to treat this like anyone else would treat it and make all the big characters everyone wants to see and that's not what I personally want.'

The equivalent of me saying that Hasbro has massively disrespected the Marvel brand because they didn't make Kylun. Even though that is, actually, a true statement and a bad example.
Red. Headed. Step. Child.

I’m still waiting for a Marvel Legends Killraven.
 
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