Mattel DC Figures

GreatCeasarGhost said:
No. The argument is very simple. These are the first and only mass market figures for a brand. They will sell more than the 2nd time licensed holder over at least 40 year brand since at least Kenner and the Super Powers line.
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Show me the data that proves this.
 
I like how Mattel is sort of trolling McFarlane. McFarlane's DC figures have 22 moving parts and Mattel has their DC "kids line" having 22 points of articulation. I'm going to be saying this a lot it seems, that kids line Robin, my opinion looks better than any Robin, McFarlane's contracted sculptors ever did, a kids line. I am so loving this!
 
The reality is K-Pop Demons Hunters is popular sure and I like it a lot and I will buy the figures. However it's at most a 3 wave line for Mattel if that which is why they have come out swinging with all the major players at once for Mattel knows it's not going to last character wise enough for them to keep investing money into the line.
 
The more I look at this supposedly kids toyline in the dc booth the more I realize how intricate some of the sculpt work is on these. Also there’s a copious amount of accessories included with each figure. Probably more than what is typically included in any of the MOTU lines. The budget on these toys must be astounding. If they’re willing to put this much effort into a kids toyline then color me impressed. I didn’t think Mattel of all groups had it in them to be this try hard


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KPop is a complete unknown in the action figure world. Yes, it was mega popular last year. It was also really popular with girls and while there are girls who collect action figures as well as boys who like the property, it's definitely not a sure thing there's a market for it let alone one that rivals a time-tested superhero brand. I'm sure internally they're far more confident in the dolls vs the action figures, but they’re willing to test the market and I don’t begrudge them that.
 
GreatCeasarGhost said:
What data?

That Mattel is the first license holder for a new property vs Mattel DC which is the second time that had it.

Proved
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You're wildly missing the point or being intentionally obtuse.

You are claiming Mattel is going to do something based on what will happen: You are claiming these WILL sell more than Batman and Superman toys. And you are claiming that based on that fact, Mattel chose how to allocate resources to the figures. So where is the data that proves you are right? If it's just true that X will happen, there has to be data to show it. Data which Mattel would have relied on to make the decision you are claiming that they made.

For instance; did Miraculous product outsell Batman and Superman product the first year it was released? Miraculous was extremely popular a few years back and there was a similar attitude of 'why isn't there product for this?' with parents angry because they couldn't get stuff for their kids birthdays and Christmas and such. When that product finally arrived - did it outsell Batman?
Hint: No. It didn't.

Has ANY 'first time ever' toy product in the last 15 years outsold Batman and Superman product? The sales data is all out there for you to peruse. Do you want me to just answer the question for you because you don't actually know how to do data analysis?
The answer is..... huge surprise incoming; No.

There is no data to support that the launch of a 'first time ever' toyline for a brand, even a seemingly popular brand, will result in toy sales that even -match- Batman and Superman merchandise, let alone surpass it. There is no evidence that KPDH's popularity as a FILM will even translate to sales as toys (there is a MASSIVE treasure trove of data to show poor sales on product lines related to current/popular brands because those brands' popularity did not translate to SALES for any number of reasons).
In short: You are talking entirely and completely out of your ass. You don't know how any of this works. You should just stop and trust me when I say that Mattel is not spending more money on the KPDH launch than on the launch of their reacquired licensing for the most popular characters in the history of our species.
 
However with this being said Spidey is #1.

Spider-Man is the superhero character who sells the most in merchandise, consistently generating more revenue than any other single superhero, including Batman and Superman.
  • Market Dominance: Spider-Man merchandise frequently outsells other top contenders. In 2014, for instance, reports indicated that Spider-Man merchandise sales were higher than those of the Avengers and Batman combined.
  • Total Valuation: Spider-Man is estimated to be worth over $28 billion, making him one of the most profitable fictional characters in existence.
  • Global Popularity: A 2021 survey found Spider-Man to be the favorite superhero in 57 countries, driving massive global sales in toys, apparel, and other merchandise.
  • Why He Sells: Experts attribute his high merchandising sales to his relatable nature as a "regular kid" and his iconic, fully covered costume, which appeals to children worldwide.
While Batman and Superman hold records for historical comic book sales and are among the highest-grossing in terms of films and overall, long-term brand value, Spider-Man has surpassed them in modern, annual merchandise revenue.
 
Damien said:
...I really don't know what your argument is here.

Is Zootopia merch out there outselling Batman and Superman merch?

K-Pop Demon Hunters was a weird little cultural touchstone that exploded in popularity. By the time these toys come out, will that popularity hold? Will it translate to -action figure- sales? Neither of those are even close to being certainties. Lots of things become very popular at first and fizzle out fairly rapidly. And even if initial sales do exceedingly well, that doesn't mean those sales translate into recurring sales of those characters.

Batman and Superman, I should not have to explain this, are two of the most popular and iconic fictional characters in the history of the planet. For every K-Pop figure, it's likely Mattel expects to sell 30 Batmans. That's just basic scaling factors between 'a thing that was very popular' and 'one of the most popular things that there is.'

So the only joke here would be any suggestion that Mattel would put more money and effort into KPDH than into DC figures because they expect KPDH to be bigger and more important for their portfolio than Batman and Superman will be. It's a silly comparison that fundamentally misunderstands how any of this works.
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To this point the Avatar movies have been some of the biggest grossing, widely seen movies of all time, but Avatar action figures do not dominate the marketplace in the same way at all.

K-Pop Demon Hunters is obviously popular... but does that mean it will sell action figures? I'm not sure..
 
PantherCult said:
To this point the Avatar movies have been some of the biggest grossing, widely seen movies of all time, but Avatar action figures do not dominate the marketplace in the same way at all.
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Great example. By and large.. no one gives a single shit about Avatar toys. Any statement of 'the thing is popular, so its merch will be popular' is just already starting from a place of fantasy.

I think KPDH will do -fairly- well at first. I doubt it has staying power as a brand, but here was definitely a lot of people bummed about the lack of merch and at least some of those will be in for these. The problem is that Mattel waited, because Mattel is run by idiots, to see how popular the movie would be. Which means by the time they could develop and release merchandise, a lot of the fanfare will have died down and a lot of the younger people that wanted merch will have moved on. That could have a detrimental impact here. But we'll have to wait and see.
 
Damien said:
Great example. By and large.. no one gives a single shit about Avatar toys. Any statement of 'the thing is popular, so its merch will be popular' is just already starting from a place of fantasy.

I think KPDH will do -fairly- well at first. I doubt it has staying power as a brand, but here was definitely a lot of people bummed about the lack of merch and at least some of those will be in for these. The problem is that Mattel waited, because Mattel is run by idiots, to see how popular the movie would be. Which means by the time they could develop and release merchandise, a lot of the fanfare will have died down and a lot of the younger people that wanted merch will have moved on. That could have a detrimental impact here. But we'll have to wait and see.
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I think it's probably got more entrenched staying power than this suggests for the same reason Frozen did: the music. You might move on from a movie series before the first sequel, but you're not moving on from your favorite song that quickly. Being fundamentally a musical, I think it invites more audience identification than a lot of other action films, because when she's singing Golden, it's really you out there singing Golden. I don't think it's a crazy stretch to call that the biggest movie song since Let It Go (although there's big arguments for stuff like Post Malone's Sunflower from Spider-Verse or the Greatest Showman soundtrack).

But that also doesn't guarantee that a female-led film will translate into action figure sales. I think the figures will do well especially among the adult fans of the film, which represents a pretty massive base even when you separate it out from the kids, but obviously it's not going to sell figures like Batman. The really interesting question is if it sells dolls like Wicked. (Also, I need to get those Nerf knives and throw them at my friends. They'll love it.)
 
secondwhiteline said:
I think it's probably got more entrenched staying power than this suggests for the same reason Frozen did: the music. You might move on from a movie series before the first sequel, but you're not moving on from your favorite song that quickly. Being fundamentally a musical, I think it invites more audience identification than a lot of other action films, because when she's singing Golden, it's really you out there singing Golden. I don't think it's a crazy stretch to call that the biggest movie song since Let It Go (although there's big arguments for stuff like Post Malone's Sunflower from Spider-Verse or the Greatest Showman soundtrack).

But that also doesn't guarantee that a female-led film will translate into action figure sales. I think the figures will do well especially among the adult fans of the film, which represents a pretty massive base even when you separate it out from the kids, but obviously it's not going to sell figures like Batman. The really interesting question is if it sells dolls like Wicked. (Also, I need to get those Nerf knives and throw them at my friends. They'll love it.)
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100%

Personally, I do think Demon Hunter has legs on it still. But my presumption isn't evidence and I don't necessarily even have a really good argument for it. And, as you said, the FILM (or the music - specifically) having some pop culture staying power in no way guarantees toy sales. And certainly not recurring toy sales.
 
K Pop Demon hunters smacks of missed opportunity in that they are a reaction to the incredible success of movie. Nobody saw it coming and thus these will be coming out way after the horse left the stable. All success hinges on a blindingly good sequel not the rushed mess that I expect. Maybe they get lucky like Kenner did in the 79’s but K Pop demon hunters doesn’t look at first glance to be Star Wars. But then again as a grumpy 53 year old what do I know? My 13 year old loved the movie but kids don’t covet the figures like we used to and still do aparently.
 
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