Mattel DC Figures

[mrboshek]

Spoiler

I think initially it's going to be a heavier split with modern than we might expect, if only because Absolute is such a massive success and the demand for the figures is both large and underserved. And obviously characters that appear in modern media are going to get more attention, but Gunn loves using obscure characters in cameo spots, so that might work out for classic fans in the end.

I don't know if DCUC is going to have any bearing on what they do here, but I'm guessing not much from Mattel's end. It's like whenever new Simpsons product gets released and people reference Playmates - these are 20-year-old lines. They're the most ancient of history. If it has any impact on Mattel's character selection, it's going to be indirect: collectors are probably going to campaign most strenuously for figures they don't have in that scale.

Hopefully not, because I was a pretty hardcore DCUC collector while it was a retail brand and I bought most of DC Icons, but I don't have any of those left from either line except for the Icons 7-pack, Icons Harley, Icons Wonder Woman, and Icons Green Arrow (he's tiny).
The WWE team got caught overthinking a couple times early on. Their first Sgt Slaughter had blue pants because nobody else did it, then it would be years before they released one closer to the style everyone really wanted. There was also Jimmy Snuka with pants and boots instead of his way more recognizable trunks and bare feet and that was it for him, with good reason.

 

[secondwhiteline]

Yeah, my thinking is that if it's early in a line and you're going to prioritze something because it's never been done before, it should probably have a ton of demand behind it. Jakks Simpsons making Stupid Sexy Flanders even before regular Flanders makes sense to me, that scene is a forever meme. Super7 Simpsons getting King Size Homer out there early, great; filling the line with stuff like the Itchy and Scratchy robots or Poochie before the core family, not so great.

I don't think a left-field choice or lineup early on is necessarily a bad thing. The first S7 Simpsons wave was kind of exciting and brought the line attention because it was so unexpected. DCUC immediately interested me because the first wave was so unusual. But I don't think they have to worry about initial interest here when even the basic line is getting good press for quality at that price point.