General Marvel Legends

[altcunningham]

If the implication here is that making affordable, high quality Marvel action figures was hurting them, I don't know why they wouldn't have course corrected.

It's going off of the other discussion thread and rumours from earlier in the downfall that they were using pre-order money from newer announcements to actually produce older announcements and were caught in that debt cycle. If that is the case, that's a hard debt to course correct. Just like paying the minimum against high APR on a Visa.

You are specifically zeroed in on Marvel. I don't believe it had anything to do with Marvel or Action figures, they had many licenses and products. I'd put it down to the entire model, whether Diamond Select wanted it or not, as a part of the whole organization.

Edit: I always look (bitterly) to Eowyn in the LOTR line. Even on this very forum for a moment Zack the DST rep replied to me and told me he wasn't sure if they were costing out her extra head or not.

Even though the extra head was not part of any photography or any solicitation text at any of the stores you could pre-order it at.

And especially when the figures were bounced around through summer of 2025 for a release date, but when I asked that question in April they still didn't know if her head was costing out to make a mold for it? And yet you're still saying it was coming out in July?

It's that kind kind of murky miscommunication and process that for me lends credence to the idea they were always scrambling a couple cycles behind.

I have worked in other industries and witnessed that same model.

 

[NORM]

Marvel Select was also a minuscule fraction of what Diamond offered. It may have been a successful line, that may or may not have been too affordable. But it was a small percentage of what they make and not enough to keep a whole company afloat.