Saw the Horsemen display at Zolocon. Just the 6 kickstarter figures, or the different looks of what they announced, (I don't care enough to do the research.) Lots of things to sell you. So at above the shelf in a plastic box was the figure and below the purchasable items. Kind of like how Hot Topic does (did?) their shirts. Huge area, not a lot to it though. Didn't really stop and talk and didn't really look around. I was a little pissed that right before I got there they sent me another e-mail about something to purchase instead of my pre-order shipping notice.
Side note: A lot of the little independent toy companies were showing figures designed to look like the proportions and articulation of class MOTU (5 POA). There were more at least three large displays for those types of figures. I wonder if older more niche collectors like that over realistic proportions and articulation. Something for me to watch for I guess. It's just interesting that there is a ton of new product for that collector community all of a sudden.