What do you believe are Hasbro’s biggest accomplishments?

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Stoopid_Sandwich

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Hey all. So I’ve been thinking about this all month because this year marks the 20th anniversary of Hasbro’s takeover of the ML license and I have to wonder, what has Hasbro done in these last 20 years that you feel are the most noteworthy accomplishments? What has been the most significant moments that you feel have benefited them as a brand leader and developer for ML as well as the collecting community as a whole?


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I'll second face print. The advances they made are impressive. I find it surpasses imports that used to do it before then.

I think, as of this date and standing with their competitors. they're ahead of the other domestics too as far as exclusives, availability, access, direct market, reissued/updates, and (mostly for Joe here but you said Hasbro) value with what's in the box.

I don't know Mattel or Jada, their most direct competitor in my mind, could ever catch up.
 
Apart from the breadth of the releases, I think my top three things are:

1 - In-scale huge figures like Galactus and the Sentinels - I never really expected to get a true 30" figure that didn't look cheap.
2 - The SDCC boxsets, for not only giving us some deep cuts but also for some fun packaging.
3 - The Pulse army builders that were reasonably priced (wish they would get back to that).
 
Hands down the depth of the character selection they have reached. Never in my wildest dreams would I have believed so many Z list characters would get an official action figure made of them.

I love world building and I don't think any other line will come close to the amount of characters produced.
 
Releasing single-carded versions of Animated Jean Grey and Jubilee certainly helped alleviate a decades-sized hole in my collection.

The biggest accomplishment may have been Hasbro realizing they could release more than three waves a year. Instead of keeping the same wave on pegs for six months, they realized they could sell us all another wave just one month later and the amount of figures released annually doubled if not tripled in short order. What once was manageable became a flood - and it's my fault for buying rainboots.

Also, when they embraced the MCU my collection tripled. Starting with the Guardians 2 wave that included villains and introduced faceprinting, the line exploded. It's a bummer now that they've backed off MCU figs that my very comprehensive collection is now full of holes.
 
Face printing, range of characters, and sculpting detail when they have the budget for bespoke bucks. The last one is easy to forget about because ML and the Joes have a lot of reuse, but then you've got to consider Star Wars and how, outside of troopers, a ton of those are completely new, one-off toolings.
 
In my book, Hasbro’s most noteworthy accomplishment was what I’ve always referred to as the “Trojan Horse” strategy…selling the Marvel Legends line to big box retailers as part of the merchandising for the latest Marvel Studios film. This was at the beginning of 2014 when the line was on life support (for the second time) and big box retailers wouldn’t touch it with a ten foot pole as a stand alone proposition. If not for that brilliant bit of marketing, we wouldn’t be having this conversation.

I’ll give the face printing tech an honorable mention. That was a game changer, and I still think they do it better than anyone else in the 1/12 (ish) scale.
 
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