This is the thing I think a lot of us have lost in the hobby: the chase. And I don't mean chase variants. I mean the surprise and excitement that many of us used to experience in the 90s to early naughts.
When was the last time you went on a toy run?
When is the last time you went into a brick and mortar and found that item you'd been searching for?
When was the last time you had no idea a property or license was getting figures, and you walk into the store to sit it sitting on shelves?
When was the last time you were surprised by a toy commercial?
These days, we know months to a year (or longer) in advance. Nothing is a surprise anymore. We can preorder everything, and then we wait. And we wait. And then there's a delay and then we wait.
We hear from the companies mostly every step of the way, constant updates, and then we see influencers/reviewers getting advanced samples to either gush over and give us FOMO, which I think diminishes excitement, or they shit on it (Anthony's Customs, looking at your bitch ass)...thus decreasing your desire to own the thing you otherwise are excited for.
Let's face it, this hobby isn't what it once was. And it's never going back to that. And that sucks.